One mistake prevalent among many entrepreneurs is that they know they have to market their business but they don’t know where to start, don’t know how or don’t know how to put one foot in front of the other. Because of this they don’t market at all.

Entrepreneurs are good as their primary business function: the owner of the plumbing business is a great plumber; the florist is good with flowers; the consultant is good at consultant but when it comes time to market, to do accounting, to do HR, entrepreneurs shy away from the support functions. Its not as fun and they typically don’t have the training.

One challenging question for all entrepreneurs is, “Does everyone that can buy from them know about them?” Not letting people that can buy from you know about you is a big mistake. If they don’t know about you they wont come or buy. Wishing is not a strategy. Building it and they will come is not a viable entrepreneurial business strategy. Not incorporating the proper marketing and sales efforts in your business is a mistake. Doing so will increase the probability that those that can buy from you will know about you.

Once they know about you, you have to keep in touch with them. It takes prospects 6-8 marketing touches to get them into purchase readiness mode. That means when and if they want your product or service, they will buy from you if they have been touched by your marketing 6-8 times.

When “touching” your prospect with your marketing make sure you are sending a consistent message. That way those that can buy from you will know about you.